A communication agency, C&F Porter Novelli, has unveiled its Academy for Enterprise Communication (ABC) for West Africa, and plans to coach 25,000 undergraduates in enterprise communication.
The corporate, at a briefing in Lagos on its silver jubilee, mentioned that is a part of its technique to sort out societal challenges arising from the falling high quality of schooling.
Pushed by its “Public Relations for Good” mantra, the academy will maintain coaching on enterprise technique, writing, ethics and management. Others embody monetary literacy, crew spirit, in addition to analysis and planning.
The agency’s managing director and chief govt, Mr Tony Ajero, mentioned the academy is among the methods the corporate is giving again to society after 25 years of privileged service to main manufacturers throughout nearly all sectors, each nationally and internationally.
“The Academy for Enterprise Communication is borne of two components. First is the societal problem arising from the falling schooling high quality which ends up in much less and fewer outfitted graduates.
“The second is our company tradition, which is constructed on offering whole advertising communications options. Therefore, we deem it apt to contribute options moderately than moan concerning the scenario.”
Ajero mentioned one of the best college students could be mentored into and throughout their careers so they might do the identical for succeeding generations.
“Moreover, we’re a knowledge-driven organisation with year-round sturdy internship alternatives and the annual Public Relations Fundamentals programme which has produced administration trainees since 2011,” Ajero added.